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Case Study

Twice an Amazon bestseller. Working on the third.

Design gets the click. Positioning gets the sale. This is the positioning half.

ClientDaniel J. Voelker, Chicago trial attorney and author
BooksThe Donovan Cross thrillers, including Return to Hawaii
ServicesMetadata, keywords, A+ Content, campaigns

The challenge

Good books that were not reaching their readers. On Amazon, a book lives or dies by its page: the categories it sits in, the keywords that surface it, the description that closes the sale, and the A+ Content that makes it look like a major publisher is behind it.

Daniel writes thrillers. The Amazon pages needed to sell like one.

Scope

What we did

The full Amazon apparatus, treated as a craft in its own right.

Category and keyword research to place each book where its readers browse
Metadata optimization across the book's Amazon page
SEO-focused book descriptions written to sell, not just describe
Amazon A+ Content design for a premium product page
Organic and paid campaigns driving visibility and rank
The Book

Return to Hawaii

The Donovan Cross thriller at the center of the bestseller runs.

The Result

Amazon bestseller. Twice.

Two separate bestseller runs, with his author site and press coverage confirming the status. A third launch campaign is in progress now, building on everything the first two taught us about his readers.

Want your book page to sell like this?

Metadata, A+ Content, and launch campaigns for authors who are done leaving Amazon to chance.